Audience Profile

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Our Circulation Advantage

 

OUR SUBSCRIBERS ARE LOYAL

 

• Three to eight times more industry professionals find METRO’s magazine, website, and e-newsletters to be the most useful industry resources (when compared with competitive publications).*


• 91% of our subscribers read at least 3 out of 4 issues.*


• 72% of subscribers say they spend at least one half hour reading METRO each month.*


WE REACH THE FULL SPECTRUM OF THE MARKET

 

• Over 80,000 industry professionals see METRO Magazine each month, based on our subscriber base of 21,500 and pass along rate of 3 people per issue.*


• We get more than 60,000 pageviews on Metro-Magazine.com each month.[1]


• Over 19,000 industry professionals receive our e-newsletter, METRO-Express twice each week and more than 6,300 receive the University Transit e-newsletter twice each month. Our Transit Accessibility e-newsletter is a monthly that goes to 6,200+ subscribers.[2]

 
OUR PRINT AUDIENCE IS HIGH QUALITY

 

 

  

 

 

 

 

 

 

 

 

 

 

 


• 87% of our subscribers influence, specify, recommend, or make the final purchasing decisions for their agencies.*


• 75% of our subscribers take action after seeing an ad in METRO.[3]


• 70.7% of our audience is management corporate/general executive.**


• 14.3% are in operations and/or maintenance.**


• METRO targets operators, government agencies and transit consultants, engineers and architects with only 2.3% equipment manufacturers/suppliers compared with 9.9% for our closest competitor.***

 

 

 

* Publisher’s own data (2007 Readership Study)
** June 2011 BPA Circulation Statement
*** Metro TQ: 21,500 and Mass Transit TQ: 23,202
June 2011 BPA Circulation Statements
[1] Google Analytics
[2] Lyris List Manager
[3] Readex Research (Stillwater, MN) August 2010